Medicare Prescription Drug Cards - Issue Advocacy

On behalf of the US Chamber of Commerce, the Healthcare Leadership Council and the United Seniors Association, Kenyon Black was instrumental in getting out the word to senior citizens regarding the newly created Medicare prescription drug card. The 9-month campaign focused solely on educating external audiences on the benefits of the drug savings card program.

Throughout the Southern California region, Kenyon Black organized town hall meetings with Congressional members, developed chamber roundtable discussions with senior government officials, and orchestrated earned-media activities including newspaper...

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