Medicare
Prescription Drug Cards - Issue Advocacy
On behalf of the US
Chamber of Commerce, the Healthcare Leadership Council
and the United Seniors Association, Kenyon Black
was instrumental in getting out the word to senior
citizens regarding the newly created Medicare prescription
drug card. The 9-month campaign focused solely on
educating external audiences on the benefits of
the drug savings card program.
Throughout the Southern California region, Kenyon
Black organized town hall meetings with Congressional
members, developed chamber roundtable discussions
with senior government officials, and orchestrated
earned-media activities including newspaper...
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